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From Christine Comaford

According to Christine Comaford’s own author bio, she has “lived many lives: serial entrepreneur, technology and CEO advisor, venture capitalist, engineer in the early days of Microsoft. Today I help CEOs in rapid growth and turnaround scenarios to achieve previously unheard of results through seeing into their blind spots, aligning their team and Board, changing challenging behaviors, increasing team accountability and execution. Some call me a Business Strategist, some call me an Executive Coach.” But what did Bill Gates call her? “Super high bandwidth,” and Bill Clinton says she fostered American Entrepreneurship. And those are by far not the only raving reviews that this best selling New York Times author of the book ‘Rules for Renegades’ has gotten.

According to Newsweek, Christine is “by reputation…the one you want to partner with.” The CEO of Mighty Ventures is known for her ability to help businesses massively increase their sales, product offerings, and the value of the company. Out of the five businesses which she has built herself, and then sold, Christine has had a seven hundred percent return on investment. Besides those five business, she has also served on the board of directors or advisor to thirty six other startups, and invested in over two hundreds others. Google is one of those two hundred. She was a consultant to both Presidents Bill Clinton and George Bush, as well as seven hundred of the Fortune 1000, and over three hundred other small businesses. And how has she become so successful? In part by pushing the limits, identifying and rallying for key trends and technologies long before they were “accepted” in the market.

Christine has created not one but many careers out of her ability to not only accept change, but envision and embrace it long before her colleagues could catch up. She is considered to be one of the top visionaries and trailblazers of entrepreneurship, and yet she is not one to “go with the flow.” She calls herself a parallel entrepreneur, meaning that she can simultaneously lead many startups through their baby steps into a sprint at the same time. She is listed as on the the top five “Renegade Entrepreneurs” by Success Magazine, and called one of the “Top 25 Women on the Web.” Her success is a beacon of encouragement for all renegade entrepreneurs who may feel like giving up. Christine shows what can happen if you keep pushing forward.

In her blog for Forbes.com, Christine speaks about resisting change. She assures entrepreneurs that it is not always a bad thing, but goes on to show how it can be good as well. Christine also explains how renegades can present change to others in a way that will make it appealing. She starts off with sharing how resistance to new ideas and change is a huge challenge, “As you’ve seen in my past blogs on change, not everyone in your organisation is going to totally psyched and eager to celebrate change. And the biggest challenge with change is–drum roll please–resistance. But what most leaders miss is that resistance is simply the first stop on the quest for the holy grail: a new standard.”

Christine explains that after working with literally hundred of entrepreneurs, top executives, and political leaders who are successful, she has learned that changes in organisations can be guided along…and she explains how. “First people start with resistance. Why? Because thanks to Rodger Bailey’s terrific research on Meta Programs, we know that 65% of Americans can only tolerate change if it is couched in a specific context. The context is “Sameness with Exception.” This means the “change” is really just an improvement to what we are already doing: the bad stuff is being removed, and good stuff is being increased. Seriously–this is the best way to package a change message. And don’t use the “c” (change) word—say “growth” instead.”

In her book, “Rules for Renegades,” Christine shares a summary of what she has learned along the way..the advice that made her successful, and the information that lead her to failures. In each chapter, she includes free resources which will help to get a business of the ground, and help it to be successful. The rules are as follows:

  1. Everything is an illusion, so pick one that is empowering.
  2. An MBA is optional, but a GSD is essential.
  3. Problems + Pain = Profit.
  4. Build power instead of borrowing it.
  5. Rock rejection and finesse failure.
  6. Learn to love networking.
  7. Only you can lead your life.
  8. Work your money mojo.
  9. Resign as “General Manager of the Universe.”
  10. Don’t just do something, stand there!

In each chapter, under each rule is an explanation of each rule in depth and a compilation of free resources and tools to help the entrepreneur utilise the rule. You can learn more about Christine’s book here http://www.rulesforrenegades.com/.

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